Glossary
Social media terms, in plain English
Short, useful definitions of the words that come up when you build a personal brand and post consistently.
All terms
LinkedIn hook
The opening line that decides whether your post gets read.
Read definition →Thought leadership
The authority you earn by sharing useful, POV-driven ideas.
Read definition →Personal brand
What you are known for, and the trust it compounds.
Read definition →Engagement bait
Cheap engagement tactics — and why to avoid them.
Read definition →Content pillars
The recurring themes that keep your posting focused.
Read definition →Social proof
Why evidence and endorsements make claims believable.
Read definition →
Put the words to work.
Write posts in your voice, three drafts at a time.